Saturday, December 17, 2005

 

Watch Your Sweet Talk


You can go to the M&M Candies web site and order the sweet little tablets with your own message on them! You can say a lot in 2 lines, 8 characters each, so you can see why they couldn't let folks run wild. This great idea got lawyered up a tad with a few restrictions: No product names, business names,celebrity names, specific sports teams, major events, landmarks, religious or political phrases, or names of schools or institutions. Well, there goes Merry Christmas, but it had 9 characters anyway. And don't try slipping Merry Xmas by! And of course, nothing "otherwise inappropriate".

Hard finding the permitted message? Mars offers helpful examples: Instead of "American Fan Co.", try "Time to be cool". Or substitute for "Mount St Helen", "Thar She Blows!" or for "Johns Hopkins", "Marry a doctor".

Hmmm. Hard to see what the lawyers would find objectionable about "Mount St Helens" and they are usually better with words. Maybe this came from the guys who were going to have to fill all the orders? Well, mission accomplished!

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